13 mukhi is blessed by Lord Indra who is the chief of all Gods and as such the wearer gets the blessings of all the Devatas. It gives spiritual attainments as well as all materialistic successes. Many consider 13mukhi as blessed by Goddess Mahalaxmi as well. This bead is also blessed by Lord Kaamdev (Cupid) and it fulfills all desires. When invoked showers all possible comforts of life, one can ever desire. It givesriches and honor and fulfills all the earthly desires.This should be worn by leaders and senior executives and also preachers who have to deliver speeches and are in contact with the masses, this because it improves self performance by improving charm and attraction. Persons desirous of getting recognition as leaders and who want to be victorious should wear this bead.